Client
Coastal Collective
Industry
Hospitality & Events
Service
Website Design & Development
Overview
Coastal Collective is a Sunshine Coast hospitality group running venues, events, and catering across the region. Their old WordPress site was slow, hard to update, and didn't reflect the quality of what they actually do. We designed and built them something that does.
Where things stood
A website that had fallen behind the business
The existing site was built four years ago on a heavyweight WordPress theme. It looked dated, loaded slowly on mobile, and the content was nearly impossible to update without breaking something. The team had stopped trying.
Enquiry forms were buried. Key information about venues and services was spread across too many pages. Visitors were bouncing before they ever got to a contact page. The site wasn't helping the business — it was getting in the way.
What they needed
Fast, beautiful, and built to convert
Coastal Collective needed a site that matched the energy of their brand — something warm, confident, and easy to navigate. It had to load fast on any device, make it simple for visitors to enquire, and be easy for the team to keep updated.
No page builders. No bloat. Just a clean, custom build focused on clarity and conversion.
In their words
"We'd been putting off a website rebuild for two years. Northbase made the process painless and the result was better than we imagined."
How we worked
From brief to launch in six weeks
01 — Strategy & Content
Getting the story right first
Before we opened a design tool, we spent time understanding the audience, the business priorities, and what the site actually needed to say. We restructured the sitemap, rewrote key messaging, and mapped out conversion paths for each service.
02 — Design & Build
Designed in the browser
We designed directly in code — no static mockups that look great in a PDF but fall apart on mobile. Every decision was tested on real devices as we built. The client saw progress in real time and could give feedback on the live thing, not a flat image.
03 — Launch & Handover
Live with confidence
We handled the full deployment — DNS, hosting, SSL, redirects, analytics setup, and Google Search Console. The team got a walkthrough of the CMS so they could update content themselves. No dependency on us for day-to-day changes.
97
PageSpeed score
1.2s
Load time
6wk
Brief to launch
+3x
Monthly enquiries
What we delivered
The details
Custom Design
Bespoke design tailored to the brand — no templates, no themes, no page builders. Every element designed with purpose.
Mobile-first Build
Designed and tested on mobile from the start, not retrofitted. Over 70% of their traffic is mobile — the experience reflects that.
Conversion-focused Layout
Clear calls to action on every page. Enquiry forms are visible, not buried. The site guides visitors toward contact, naturally.
SEO Foundations
Semantic HTML, clean URLs, structured data, fast load times. The technical groundwork for organic visibility, built in from day one.
CMS for the Team
A simple content management setup so the team can update text, images, and event listings without touching code or calling us.
Hosting & Ongoing Support
Fast, managed hosting with SSL and automatic backups. Ongoing support for anything that comes up after launch.
Client feedback
"The enquiries started coming in within the first week. We've had more leads through the website in two months than we had all of last year."
Coastal Collective
Built with
