Client
Acme Corp
Services
Website Design, Development
Industry
Professional Services
Year
2025
Overview
Acme Corp came to us with an ageing website that no longer reflected their business. It was slow, hard to navigate, and wasn't generating enquiries. We rebuilt it from scratch — with a clear focus on speed, hierarchy, and turning visitors into leads.
The challenge
An outdated site that was losing leads
The existing site was built over five years ago on a bloated WordPress theme. Page load times were consistently above six seconds, the mobile experience was broken, and the messaging didn't reflect where the business had moved.
Acme Corp had invested heavily in Google Ads but the landing pages weren't converting. Every click was money out the door. They needed a site that could actually do the job.
The outcome
Faster, cleaner, and converting
The new site loads in under 1.5 seconds, scores 98 on Google PageSpeed, and the enquiry form now gets completed. Three months after launch, monthly lead volume was up 65%.
The client now has a site they're proud to send people to — and one that works just as hard as they do.
98
PageSpeed score
1.4s
Load time
+65%
Lead volume (3 months)
8wk
Discovery to launch
Our approach
How we worked
01 — Discovery
Understanding the business first
We started with a structured workshop to understand the business, the audience, and where the old site was falling down. No assumptions, no templates — just good questions.
02 — Design
Clear hierarchy, strong first impression
We designed in the browser, iterating quickly on real content rather than polished mockups that never survive contact with reality. Every decision was tied back to conversion.
03 — Build & Launch
Custom build, no bloat
Built on Astro with a lightweight JS layer — no WordPress, no page builders, no overhead. The result is a site that's fast by default and easy to maintain going forward.
Client feedback
"Working with Northbase was nothing like working with an agency. They understood our business quickly, moved fast, and built something we're genuinely proud to show people."
James Walker
CEO, Acme Corp