Overview
Google Ads puts your business at the very top of search results — immediately. The challenge is making sure you're not burning through your budget on clicks that never turn into customers.
How Google Ads works
When someone searches on Google, they see a mix of paid ads and organic results. Google Ads lets you bid to appear at the top of those results for searches that matter to your business — right when someone is actively looking for what you offer.
You only pay when someone clicks. But here's the catch: without careful management, it's very easy to pay for a lot of clicks that go nowhere. The wrong keywords, a weak landing page, or a poorly written ad can drain your budget fast.
We make sure that doesn't happen. We set up, manage, and continuously optimise your campaigns so your ads reach the right people, at the right time, and your budget is never wasted on clicks that won't convert.
What's included
We handle everything from first setup through to ongoing optimisation. You don't need to know how Google Ads works — that's our job.
Campaign strategy & setup
We start by understanding your business, your customers, and what a good lead looks like for you. From there we build a campaign structure designed around your goals — whether that's phone calls, form submissions, store visits, or online sales.
Keyword research & targeting
Choosing the right search terms to target — and the wrong ones to block — is one of the most important parts of running a profitable campaign. We dig into exactly what your customers are searching for and make sure your ads show up for those searches, not irrelevant ones.
Ad copy that gets clicks
Your ad is competing with several others on the same page. We write clear, compelling ads that stand out, communicate your point of difference, and attract the right customers — not just anyone.
Ongoing optimisation
Google Ads isn't set-and-forget. We monitor performance, cut what isn't working, and double down on what is. Every month you'll receive a clear report showing exactly what your budget achieved.
Is Google Ads right for my business?
Google Ads works best for businesses where customers are actively searching for your product or service. If someone types "emergency plumber Brisbane" or "wedding photographer Sunshine Coast", those are high-intent searches — the person is ready to buy. Being at the top for those searches can have an immediate impact on your revenue.
It's also a great complement to SEO. While SEO builds long-term visibility, Ads gives you results from day one. We often recommend running both together, especially in the early stages of a new website or campaign push.
Not sure if it's the right fit? We're happy to have an honest conversation about whether the budget makes sense for your situation before you commit to anything.
Common questions about Google Ads
How much does Google Ads management cost?
Google Ads costs have two components: your ad spend (paid directly to Google) and our management fee. We give you a clear, transparent quote after understanding your goals — no hidden fees or percentage-of-spend structures that incentivise us to inflate your budget.
How quickly do Google Ads produce results?
Google Ads can generate leads from day one. Most campaigns need 2–4 weeks of optimisation to reach full performance as we gather data and refine targeting. You'll typically see real results within the first month — unlike SEO, which takes months to build.
Do you require long-term contracts?
No. Our Google Ads management is month-to-month. We recommend committing to at least 3 months to let campaigns properly optimise, but you're not contractually locked in beyond that.
Should I run Google Ads and SEO together?
For most businesses, yes. SEO builds long-term organic rankings while Google Ads delivers immediate visibility. Running both means you're covered for now and building an asset for the future. Northbase can manage both as an integrated strategy.