Overview
Your logo is the most visible symbol of your business. It appears on everything — your website, your signage, your business cards, your vehicle. It needs to work everywhere, at any size, and still look right in ten years.
What makes a good logo
A good logo is simple, distinctive, and versatile. Simple enough to be recognisable at a glance. Distinctive enough to stand out from your competitors. Versatile enough to work in black and white, at thumbnail size, and on the side of a van.
A lot of logos fail one or more of these tests — they're too complex to reproduce cleanly at small sizes, too generic to be memorable, or designed for screens without considering how they'll look in print. We design logos that hold up in the real world, not just in a presentation.
We don't use logo generators or clip art libraries. Every logo we design is custom — created specifically for your business, your industry, and the impression you want to make.
How we approach logo design
We take the time to understand your business before we put pen to paper — or cursor to canvas.
Brief & discovery
We start with a detailed brief — your business, your customers, your competitors, and the qualities you want your logo to convey. We look at what's already in your market and make sure whatever we create stands apart from it.
Concept development
We develop a focused set of logo concepts — each one a distinct direction that reflects a different way of expressing your brand. We present these with context so you understand the thinking behind each option, not just the visuals.
Refinement
Once you've chosen a direction, we refine it — adjusting proportions, spacing, weight, and colour until it's exactly right. We test it across different sizes and backgrounds to make sure it works in every context.
Final delivery
You'll receive your logo in every format you need — SVG, PNG, PDF, black, white, and colour variants. Everything is clearly labelled and ready to hand to a printer, a web developer, or a sign writer without any fuss.
Logo design as part of a full brand identity
A logo is the starting point of a brand identity, not the whole thing. If you're building a brand from scratch — or doing a serious refresh — we'd recommend going beyond just the logo to develop a full visual identity: colour palette, typography, and usage guidelines.
This gives you a complete toolkit to work from, and ensures everything you produce going forward looks like it belongs together. Ask us about our full branding packages if that's where you're headed.
Common questions about logo design
How much does a custom logo cost?
Pricing varies based on scope — number of concepts, revision rounds, and whether a brand style guide is included. We provide clear, fixed-price quotes before any work begins. No hourly billing, no surprises.
What files do I receive at the end?
SVG (scalable vector), PNG (transparent background), and PDF — all in full colour, black, and white variants. Everything clearly labelled and ready to hand to a printer, web developer, signwriter, or anyone else who needs it without any fuss.
Do you use AI logo generators?
No. Every logo we design is custom — created by our designers specifically for your business and industry. No generators, no AI tools, no clip art libraries. The result is something genuinely yours that no other business is using.
Should I get a logo and full brand identity at the same time?
If you're starting from scratch or doing a serious rebrand, yes — a full visual identity with colour palette, typography, and a brand style guide gives you a complete toolkit so everything you produce looks cohesive. We offer this as a combined branding package.